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France Polska

19-20 March 2026

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Lublin business days / Press area / Blog / Another kind of event to boost your your acquisition

Another kind of event to boost your your acquisition

In today’s fast-moving global economy, companies no longer compete on visibility alone.

Lublin Business Days 2026 was conceived to challenge the shortcomings of classic trade fairs and replace them with a model focused on precision, relevance, and acquisition performance. Instead of relying on foot traffic and passive visibility, the event is built as a structured business accelerator where every interaction is intentional and every meeting serves a strategic purpose

Four guaranteed B2B meetings and private club vibe. Full institutional backing. This is not how traditional business events are designed — and that is precisely the point.

One of the most radical differentiators of Lublin Business Days is the absence of stands. There are no booths, no aisles, and no competition for attention. By removing the exhibition layer, companies avoid costly logistics and low‑ROI visibility efforts. Time and resources are redirected toward what actually drives growth: qualified conversations with the right partners.

At the core of the event is a strong commitment to measurable outcomes. Each participating company benefits from a minimum of four qualified B2B meetings, prepared upstream and aligned with its commercial objectives. These meetings are curated in close collaboration with Polish industry clusters operating in key sectors: pharmaceutical and healthcare, industrial manufacturing and machinery, agri‑agro and food processing, IT and digital solutions, and renewable energy. The result is a meeting agenda based on relevance, not chance.

Beyond one‑to‑one meetings, Lublin Business Days offers a complete programme designed to build context and trust. Conferences, thematic roundtables, and structured networking sessions provide insight into market dynamics and sector‑specific challenges. Company and site visits allow participants to experience the local ecosystem directly, creating a deeper understanding of opportunities on the ground.

What to expect from Lublin Business Days 2026?

  • 100% focus on business conversations: time and resources are dedicated to qualified, targeted exchanges with the right partners.
  • Minimum 4 qualified B2B meetings guaranteed for each participant, prepared in advance and aligned with commercial objectives.
  • Meetings curated with Polish industry clusters across key sectors: pharma & healthcare, industry & machinery, agri-agro, IT & digital, renewable energy.
  • A relevance-driven agenda, designed around strategic fit rather than chance encounters.
  • A full immersion programme including conferences, thematic roundtables to build context, trust, and market understanding.

The event is further strengthened by its institutional foundations. Lublin Business Days is supported by a unique bilateral ecosystem bringing together Business France, the French‑Polish Chamber of Commerce (CCIFP), Polish Investment and Trade Agency (PAIH), the City of Lublin, and PZL, the regional employers’ federation. This alignment ensures a credible, secure, and well‑structured framework that facilitates access, reinforces trust, and accelerates cooperation between French and Polish companies.

This structure is particularly relevant in a region undergoing rapid transformation. Poland continues to post growth rates close to 3.7% per year, while Eastern Poland is emerging as a strategic hub for industrial development, logistics, and innovation. Lublin, supported by significant European investment, a dynamic Special Economic Zone, and a strong academic base, has become a natural gateway to Central and Eastern European markets.

For companies looking to boost their acquisition strategy, Lublin Business Days offers a clear alternative to traditional events. It replaces randomness with structure, volume with quality, and passive presence with active engagement. It is not about being everywhere — it is about being exactly where it matters.

Lublin Business Days 2026 is more than an event. It is a tool for growth, a catalyst for qualified acquisition, and a new standard for international business encounters.

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